Trademark given in millimeters or pixels.

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Thanks to this the logo will always be legible. Unacceptable modifications The logo book clearly defines which modifications of the logo are strictly prohibited. This includes among others: incorrect color combination. Sign background At this point the identification book determines the background color. It is indicated among other things when the sign should appear in full color and when you can decide to reduce the saturation of the shades or use a white border. Quote: The brand book translates into a positive brand image Brand book and marketing and brand image The brand book is of great importance for image .


Just look at the examples of wellknown brands such as CocaCola Netflix McDonald's Nike and Google. There is probably no person who would not recognize their logos. These companies are consistent when it comes to Australia WhatsApp Number Data displaying their trademarks. As Amanda Gaid Digital Marketing & Content Development argues consistency is extremely important: If you want your brand to remain in the minds of consumers. Every little detail counts from the primary color to the font used in company emails. It is important to realize that activities related to increasing market recognition are longterm. Visual identification books are very helpful in creating advertising and information materials.





The logo and detailed guidelines about it are invaluable help for people dealing with marketing and PR. Thanks to them the prepared leaflets brochures videos and advertising spots will always be uniform. This way they will be easier to remember among consumers. Over time customers will trust them and be more willing to choose them. Quote: The logo book ensures image uniformity According to Amanda Gaid this approach makes the logos of wellknown brands practically glued to your brain and a strong bond that helps achieve this effect is the visual identification book. Read also: Personal branding. About the path to building a personal brand The visual identification book will help you increase recognition! If you want your company to grow quickly the brand book will help you a lot. Thanks to it your .