Offer downloadable content This is the basis

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Which will also give you a lot of leverage for the following cognitive biases. . The Principle of Reciprocity This cognitive bias undermines the adage that one should give without waiting to receive. Indeed, the principle of reciprocity is a bias that makes us feel indebted when we are offered something. For example, if I buy you a drink, theres a good chance youll decide to buy me the next one. If you invite me to dinner, I will feel the urge to invite you back. This is the principle of reciprocity. How to take the principle of reciprocity into account in your marketing and sales strategy?  


Bring added value This is my strong belief and the foundation of a successful Inbound Marketing Albania WhatsApp Number strategy . I am deeply convinced that by providing value, both through our Marketing actions and our commercial approach, we manage to gain the trust of prospects and convince them to move forward with us. You know your prospects problems perfectly. Provide solutions at the slightest opportunity and the principle of reciprocity will do its work!  of lead generation. If you want to encourage your website visitors or social media audience to connect with you, you need to provide them with content that is worth their time.





A white paper, a webinar or whatever Its up to you to decide according to your Personas! For my part, I tell myself that you might like this Inbound Marketing workbook and that this is the right time to offer it to you  New call to action  Offer free trials If you sell software or physical products, this tip is obvious. If you are in the service, you can tell yourself that you are not affected. You are wrong ! A service, its a try. You can offer a free audit, a private consultation or whatever. By offering your prospect an opportunity to validate that his choice of going to you is the best, if you hold up, there is every chance that he will sign after this gift. .