METHODS OF WEBSITE PROMOTION ON THE INTERNET

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There are many methods of website promotion. All of them are ultimately aimed at increasing sales. The choice depends on the characteristics of the business, the target audience of the product being promoted and the available budget. But sometimes popular promotion methods can be disappointing. To prevent this from happening, you should choose the right tools and channels. Therefore, you need to know their features. The diagram shows the available methods; below we will talk about them in detail. Website promotion methods Search Engine Optimization This is one of the most popular methods of website promotion . It is aimed at achieving high positions for the resource in search results and increasing organic traffic from Yandex and Google. SEO promotion SEO promotion is a set of works that includes site audit , competitor analytics, collection and clustering of the semantic core.


During the work, we eliminate technical errors, finalize the resource structure Canada Phone Number Data usability, design, supplement and optimize the content, and perform linking. SEO allows you to increase search traffic, which results in increased conversion and sales. Advantages: Refinement of the site so that it corresponds to ranking factors . It becomes more convenient for users who find it easier to search for content and place an order. The target audience from the search is already interested in the product or service. Opportunity to promote according to regional, brand, high- and low-frequency queries. Many users trust natural search engine results more than advertising. Collecting a semantic core and refining the site allows you to identify growth points for a business.




An SEO specialist works within the framework of business objectives and business performance indicators. Ranking factor analytics allows you to keep up with search engine updates. We formulate a business goal , evaluate its implementation using SEO metrics (positions, visibility, traffic) and create a sales funnel on this basis. Peculiarities: The result can be seen in at least 2-3 months, if we are talking about a niche with low competition. On average, the time it takes for a resource to reach the Top is about 6 months. Search Space Optimization (SSO) SSO or search space optimization is a comprehensive way to promote a website. It not only develops the resource and improves its position in the search, but also allows you to promote the company through external sites that rank high in search results.