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There have been numerous tests and experiments by with higher rankings, and Google has been preaching the importance of quality content for as long as I can remember. In fact, one employee told us directly that content and links are two of the three most important ranking factors in its search algorithm (the other being ). So why do we seem to overcomplicate by chasing new trends and strategies, overreacting to ranking fluctuations, and focusing too much on title tag length.

Quite simply it's content and links. Now, this is a simple concept, but it's much more nuanced and complex C Level Contact List to execute well. However, I believe that by going back to the basics and focusing on these two pillars, we can all spend more time doing our most impactful work, create a better, more connected web, and elevate marketing to field of practice. To support this movement, I want to provide you with strategic, actionable takeaways that you can leverage in your own content marketing and link building campaigns.



So, without further ado, let’s look at how to successfully use content and links for search. Building the right content As the Wu-Tang Clan famously said: Content rules everything around me, well, that's it. The point is, everything in starts and ends with content. Whether it’s blog posts, infographics, videos, in-depth guides, interactive tools or something else, content truly rules everything around us online. Content engages visitors, creates a positive association with your brand, and inspires them to take desired action.