An example of this type

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Which presents the first result at the top of the Serp with - on the right - the presence of a square map that can be activated for both branded and non-branded searches. Concomitant with the introduction of the "new" Local Pack, pre-set filters have also been inserted, based on the correspondence with the search query. This is a very interesting change, in fact the management of listing times not only has an impact on the CRO but also on the Ranking, so it is possible to have a greater increase in clicks and traffic on the Google Business Profile tab. You might be interested in "Quality raters have new rules Google switches to EEAT" Tracking what essentially changes In June , tests began to appear that highlight the disappearance of the Local Pack in favor of the so-called Local Cards. Furthermore, the Digital Markets Act DMA in the EU and the American.

Innovation and Choice Online Act AICOA could ban or reduce the Local Pack in antitrust photo editing servies function. But Google already has an alternative ready Local Cards, in fact. The latter, so far, have only appeared on Mobile also in Italy , associated with organic results possibly including map, company name, address, whether the store is currently open or closed and product availability. Furthermore, when you click, you are immediately redirected to your GBP profile without going through the Local Finder . With the new Local Cards, less visibility is therefore offered to photos and images, with greater dependence on organic ranking and a strong link to available products. However, the importance of the "proximity" factor remains.



What problems may arise google local Would the possible disappearance of the Local Pack really be a problem? Considering that approximately / of the views occur on Maps and / on Search. The disappearance of the Local Pack would probably impact a small part of the searches Source Local Strategy srl on a sample of GBP Cards . Other interesting news in the Local Search field are related to Google's Multisearch approach By the end of the year first in English and to follow with rollout in all languages Google will add a way to find local information with multiple searches.