Software yes: if you have ever used an instant translator

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The geographic location of targeted audiences. Etc. The conversion rate as a benchmark As we can see, the best way to interpret the conversion rate is to compare it with other equally relevant indicators which will give an overall vision of the digital strategy or campaign. In other words: use the conversion rate as a reference index from which we can evaluate other components. What components? The bounce rate, for example.

It too has its importance, provided it is in turn associated with complementary indicators. In fact, the notion of conversion most often applies correctly to sites whose performance is linked to the number of pages consulted by Internet users , who must click BTB Directory at least once on an element of the page internal link , CTA button, validation button, etc. to convert. So the conversion rate is closely linked to the behavior of visitors on a given page, and in particular to the retention potential of this page.



Another example: the value of the average basket per customer. It is obvious that an e-commerce site specializing in high-end telephones will display a lower conversion rate than a food store, if only because of the difference in the number of visitors recorded on the site. However, the prices of the products being higher in the first case, the profitability is also greater despite a smaller number of customers.