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Now that you know if your backlink portfolio is relevant to your competitors, it's time to find the main problems that are stopping you from beating them. You should first work to find the spam links that are hurting your rankings, but that's just the first step. There are several other things to look out for, such as quality links you might be losing or gaps you should fill in your link building strategy. Use Semrush to find and analyze your backlinks . Go to the Backlink Audit tool , set up a Project, and configure the tool enter your target keywords, categories and competitors associated with your domain.
This will allow the tool to understand Last Review the relevance of each link. What you should look at In the Overview tab High overall toxicity score. There are too many harmful links pointing to your site. Total number of backlinks analyzed too high or too low. If it's high and you're not building links or posting a lot of content right now, it could be a spam attack. If it's too low, it may be because your site is perceived as toxic by others on the web. Low number of referring domains. Having too many links from a single domain can arouse suspicion from Google.
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High referent domain toxicity score. This could be a result of weak link building or a Negative SEO attack . backlink-audit-semrush High percentage of dofollow or USG links. A natural profile cannot consist of only one type of links, especially if their anchors are not relevant. link-attributes Prevalence of money and compound anchors. They are considered potentially toxic by Google. type-anchor-backlinks-semrush A peak in the gain or loss .
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