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Audience think classic AR ears Commercial An ad that cant be ignored in the first six seconds and guarantees minimal engagement  Like most advertising platforms Snapchat uses a bidding system to determine how much to pay for each ad However they also allow you to purchase ads directly from Snapchat giving you information about the value of each type of ad Based on Snapchats live price the cost of Snapchat ads varies greatly depending on the type of ad and the day youre advertising on Although most people wont aAdvertise at this scale we understand how different ad types impact the cost of your Snapchat ads Snapchat Ads Standards Benchmarks for Understanding Social Media Campaigns and Cost of Snapchat Ads Snapchat is a


highly customizable benchmarking platform so you can research metrics that are important to you To maximize the cost of advertising you need engagement and these metrics will help you judge how well you are performing for example if you get a Australia WhatsApp Number lot of impressions but your traction rate is low then you need to work on your candidacy and get people to take action Snapchat also lets you customize your dashboard to show metrics relevant to your goals If your goal is for people to download your app youll want to see the relevant metrics directly Although these metrics





are important in how well your ads perform they are interactive metrics that provide realtime insights into how to reduce the cost of your Snapchat ads Criteria for Tracking SnapChat Ads Here are the most important metrics to consider when measuring the return on your Snapchat ads Expenses The total amount spent on the campaign so far Impressions  The number of times your ad was viewed eCPM  Average cost per thousand views Number of completed ads  Number of ads that are at least  complete Average Screen Time  The amount of time people spend on average watching.