There are three criteria for calculating the CPC

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Google Ads is one of Google's own services, which, contrary to what many people think, is not the same as SEO services . Rather, in a series of business improvement strategies, Google Ads and SEO are done at the same time for an online business rate on this platform: Set payout range for cpc For every click that users make on the ad. You must tell the advertising company the maximum amount you want to pay (cpc). Or specify a minimum limit for your payment. Advertising rank This rank is a measure that determines the value of your ad based on the position in which it is displayed compared to your competitors.

Of course, this rank can be improved by influencing factors such Kuwait Phone Number Data as the amount of money you want to spend for this ad. Quality score or value Quality score is the score that Google AdWords gives to your ad. This score is given based on the quality of the landing page and CTR of your ad. You must choose a relevant keyword for the ad you want to publish. So that this keyword fits the search rate of users and the topic of the landing page that users enter after clicking on the ad. Types of CPC advertising methods There are different methods for cpc advertising, each of which we will gladly explain to you below. Types of cpc advertising methods Direct CPC advertising.



In this method, the advertiser orders an ad directly to the publisher or the owner of the advertising website, and the publisher's website receives an amount from the ad orderer for each click that users make on each ad. Indirect CPC advertising Communication with advertising publishing sites takes time and requires constant follow-up due to their high traffic. In the meantime, there are a number of advertising agencies that act as intermediaries and you can order them to publish your ad on popular sites. They follow up the work completely and do it faster. . In this method, the amount of each click is known, and you pay that fee to the agency, and they pay the publisher's fee after deducting their own commission.