However, this is not a permanent solution

rigite2542@artg

This is what needs to be done regarding the URLs: Create a list of all URLs used in Google/Bing Ads. It's best to copy the campaign setup from the Google / Bing Ads Editor (don't forget sitelinks and banners!). For Google Shopping campaigns, pull the feed from the Google Merchant Center. Clean up this list so that each URL only appears once in your list. Then it’s time to get to work: Will all the URLs used in Google Ads still be there after the relaunch? Does the URL structure change? Which URLs are redirected? Mark the URLs according to the traffic light system.


Mark URLs that can still be used after the relaunch, for example in green, and Special Data URLs that can no longer be used in red. If this is possible based on your knowledge, add the new URL in an additional column. Are URLs redirected? Then, as a temporary solution, you can continue to use this URL in the ads. because Google Ads does not like redirects from URLs and will reject the ad texts sooner or later. Will a new website concept such as the pillar page concept be used? Or are there new landing pages that are better suited as landing pages than those previously used? Then note this in your list straight away.




If URLs no longer exist, there are two options: Either you find a new suitable URL or you pause the texts. Wording on the website & ad copy The relaunch is often used to align the website even better with buyer personas , to adapt the address (for example from “you” to “you” or vice versa), to enrich the imagery with visual storytelling , and of course to generally improve usability . Both the imagery and text language of SEA text ads and the SEA landing pages should be consistently coordinated.