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Furthermore, there is a risk that users may misunderstand it as "stealth marketing" (conducting product reviews while concealing the fact that it is an advertisement) . There is a risk of a fire if you are not careful. If a fire breaks out, you will not only lose the product, but also the credibility of the company, so you need to be careful. 15. Pure advertising Pure advertising Pure advertisements are placed in advertising slots set up by the media. Fees are charged for the "posting period" and "number of impressions". This is a "paid" and "short-term" method of attracting customers. merit Easy to reach target audience Leads to branding No effort required to operate There are portal sites like Yahoo! JAPAN that cater to any user, and there are also many web media that specialize in the industry. For example, if your company sells kitchen supplies, it would be a good idea to place advertisements in media specialized in cooking.
This is because you can reach users who are likely to purchase kitchenware. Also, when it comes to advertisements, being published in media with a proven track record increases trust in your company. This is because the media must maintain a certain level of quality and have relatively strict standards for advertising. Another attractive feature is that it requires no effort to operate . There is no need to adjust advertisements as with "performance advertising" such as listing advertisements and Chinese UK Phone Number List SNS advertisements. Demerit Advertising costs are high It costs money regardless of whether it is effective or not. They tend to be more expensive than other types of advertising . Also, please note that advertising costs are determined based on the "posting period" and "number of impressions," so even if the user does not click, the cost will be incurred, so please be careful.
Tips for increasing results by attracting customers to your homepage Many people are worried that they are not getting results from attracting customers to their homepage. To avoid this, here are some tips to improve your results. Accurately convey your company's strengths Run the PDCA cycle Clarify your target If you don't clarify the type of users you want to attract, the "content" and "advertisements" you send out will be ambiguous. If it doesn't resonate with users, you won't be able to achieve results. The following two targets are mainly set. Demographics (attributes) A person's attributes such as age, gender, occupation, annual income, educational background, household size, and address. Persona (personality) A person's personality, such as their personality, hobbies, tastes, and way of thinking. For example, let's say your company's product is a low-calorie frozen food with a special taste.
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發表於 2024-3-4 17:09:49