but we see large shifts in demand during the holidays.

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Expect these campaigns to spend at least 40% more than they did in September.Google Shopping holiday forecasts sports & fitness graphToys & Games: Google Shopping campaigns have modest growth in October and really swell in November and December, through the Holiday season. After Christmas, though, these campaigns generally dip back below their pre-holiday spends for a bit in January.Google Shopping holiday forecasts for toys & games graphTotal Retail.



By the first week of November, all markets should see some double-digit percentage growth Egypt Phone Number List in their Google Shopping campaigns. US advertisers should plan for a 200% spike on Black Friday and Cyber Monday and an 80% spike the second week of December. Internationally, advertisers should expect similar trends with about half the magnitude.Google Shopping holiday forecasts for total retail graphAre your Google Shopping campaigns ready for the holidays.





The holiday season is the biggest opportunity for ecommerce advertisers, so it’s vital to make sure your campaigns are prepared to get the most out of the season.1. Launch your shopping campaigns NOW: If you haven’t started on Google Shopping, it’s not too late! But setting up a feed, organizing your products, and launching your first campaigns can be hard on your own. Start early so that your campaigns can make the most of the season.2. Prepare your budgets: All search is seasonal.