The BUYER PERSONis a semi-fictional

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What is the Buyer Persona? reliable and realistic representation of your ideal customer, based on user research, data analysis and a pinch of well-informed speculation.This profile makes it easy to personalize content according to the specific needs, behaviors and concerns of your different market segments.Buyer personas offer you multiple advantages,Among them is helping you understand how your potential buyers think and create appropriate content for them. In addition, they connect and unify all aspects of the inbound strategy (marketing, sales and services).But their biggest advantage is that they get everyone in your company to share the same idea about your ideal clients.

What is the Buyer's Journey?Every action that your company takes towards the Buyer Persona   Dominican Republic Phone Number List should be adapted to its context, that is, to the stage in which it is in its purchasing decision process, or as in Inbound we call it, the Buyer's Journey.The Buyer's Journey It is the journey that people take from the moment they begin to manifest symptoms of a problem, need, desire or opportunity (pain point), until the process of solving said problem leads them to make a purchase. In other words, it is the process of research and experiences that a consumer goes through before making a purchasing decision.




What are the stages of the Buyer's Journey?The buyer's journey adapts to the consumer through the stages that represent their experiences. These stages are : Recognition: The person is experiencing and expressing symptoms of a problem or opportunity, so they are doing the necessary research to more clearly understand its structure and thus be able to give it a name.Consideration: The person has already clearly defined their problem or opportunity and has given it a name, and to solve it, at this stage they commit to researching and understanding all approaches and/or forms of solution.