There are a number of different

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Infographics can even be broken up for use in several different social media posts or displayed in a content carousel on a website.  ways that you can make use of them. Saleshero infographic (An example of an infographic from Saleshero) 6. Instructional kits or guides, to give prospects a handy tool and qualify leads At Plezi, we’ve created a lot of tools for our own internal use.


Because our prospects are also marketers, we wanted them to be deutschland phone number able to take advantage of these as well in the form of downloadable templates and kits. These kits are a great way to: give prospects a practical way of dealing with a specific problem; qualify prospects with online forms to download resources; complement blog posts or white papers on the same topic; build trust with prospects by offering them tried and tested high-quality resources.




Marketing budget kit (An example of the landing page for Plezi’s marketing budget kit) 7. Case studies, to convince prospects with examples they can relate to A case study is a great content format to use when your prospects are in the decision-making stage. If they’re having trouble choosing between you and a competitor, now is the time to provide them with high-quality content which highlights the success of your existing customers.