Respecting the Pre-establishe Scheule

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In other words, in the business landscape, this model constitutes an exception to the normality formed by the Red Ocean model. Therefore, this strategic approach is not the one that, today, defines business development, fundamentally marked by the struggle of companies. Thus, for example, in the technological context, Samsung and Apple compete to reach the same users through a similar product that they try to differentiate internally or externally.

Similarly, Google and Yahoo! They fight in the computer market. In other areas, such as the telephone, this system is the basis of competition between different operators, such as Telefónica or Vodafone. But, beyond these markets, this moible number data model is reproduced in very different sectors, such as fashion, footwear or food, for example. In short, in the current business scenario, these two models are opposed in characteristics, objectives and strategy.



Despite pursuing the success of a certain business idea as a generic goal, the paths to achieve it vary: from the fight, identified with red; to innovation, raised by blue. In any case, when it comes to earning money and being successful, specialists highlight the development of the first against the anecdotal nature of the secondThe planning that a company carries out on the income and benefits that it is going to try to obtain is the basic definition of a business model.