Social networks and are at the top

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The response you should expect from your Agency at this point is “compared to the trend of the data that we have been able to observe on Google Search Console, we want blah blah blah .” Whatever their proposal must be supported by data. Basically, the editorial plan is not a monolith , but is a dynamic means, like a boat, which helps you gain visibility, position brands and ultimately attract buyers.
  
Whoever is responsible for driving this vehicle must show you that they have a firm grip on the helm, with data in hand. For which topics and target keywords do you want to position yourself? In theory, your agency should already Job Function Email List know the answer to this question and should have asked it to you at the beginning. If not, it is better to change partners immediately. Even before the editorial plan, it is necessary to map the topics and keywords.



Be a job that will guide the editorial strategies year after year and which you will always carry with you, agency after agency. As mentioned before, however, it is necessary to avoid using overused, inflated keywords and buzzwords. Whoever is in charge of the editorial plan, therefore, must make a map of the keywords and tell you which ones to use now, now, with respect to your objective and your current positioning.