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Social networks Now, a general overview of the last days allows us to know that: NFL and NFL México have been the most mentioned accounts on Social Networks . The Eagles, Falcons, Rams and Steelers, the team accounts with the highest number of mentions in the last days. Insight All Tweets Retweets Tweets Impressions. Topics, trends and sports brands on Social Networks Thanks to Social Listening we were able to detect that the NFL hashtags, obviously Kickoff and NFLMx were the most popular; that Televisa is the most mentioned national open.
Television station and that the Eagles, Steelers and Raiders were the teams that occupied the highest volume on Social Networks . An issue that caused great controversy was, in addition to Trump's accusations, the campaign launched by Nike with Colin Kaepernick, which has Digital Marketing Service generated great support for both because it was negative for the US president. This campaign and the fact that Nike is the sponsor of the League, has made it the most mentioned brand on social media, accounting for of the total volume. This, however, has generated polarization.
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A positive trend in networks towards the brand, especially due to the campaign with Kaepernick, which many have labeled as “lack of respect for the US flag and the government” and as an attack. directly to Trump, president of that country. Social networks “Yardaje” by Televisora As for television stations, ESPN and its immense media coverage managed to monopolize of all mentions. Televisa Deportes took second place . Fox Sports and Azteca Deportes both ranked third in volume of mentions within social networks. However, despite having the greatest.
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