4 Tips to Increase Conversion and Engagement in Email Marketing

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Keep it Short According to a study, the average adult's attention span is 8 seconds. However, do not lose hope and your customers! Keep your posts short, engaging, and focused. This will help you and your customers succeed. Before you start crafting your next marketing email, ask yourself: “What benefit do I want to get from this email?” What kind of benefit do I want customers to get from this email? Knowing these will help you determine where to focus. 2-Segment, Segment, Segment After knowing exactly which customer needs what and classifying your data accordingly, making shipments accordingly will be beneficial in terms of return.

You can classify Iceland Phone Numbers 300,000 List demographically (according to age, gender, profession), geographically (according to north-south, village-town, location) or behavioral (according to the angle of approach to the product) and then attract your customer's attention at the highest level by using the segment most suitable for the product you will market. You can be sure that everyone will want to get information about whatever they need. It should not be difficult to estimate how much benefit it will bring to advertising pantyhose to a man or winter clothing to a customer in the Mediterranean. Even if you have a very low amount of data, you should not avoid the segment. It's up to us to say.



Personalized Content By using dynamic space, you can make your customers feel valued and warm them up. Simply put, you need to include your customers' names in your emails. For example, you can start the e-mail with “Hello Ahmet”. Take this one step further and use a subject line such as “The Most Fun Parts of Fishing in Galata” when sending an email to the data you allocated for Istanbul in geographical segments. Sending more personal e-mails to customers will be beneficial in terms of readability and response. 4-Educate and Inform According to data from a research company, 40% of recipients are likely to mark the email as spam because it is irrelevant. That's why you should keep your communication close even with the smallest data groups and inform them about what kind of newsletter they signed up for. You can provide this information in the e-mail in which you request permission for the posts you will make. Good luck!