Thirdly, the call to action appeals to couples

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Hotel Marketing Tip .5: Advertise on Social Media You already know that you should be marketing your hotel or guesthouse using PPC, but paid social media advertising is a huge opportunity to get your business in front of people at a time when they’re open to advertising messages – when they’re browsing Twitter or Facebook. One of the major advantages of paid social is that it’s relative inexpensive (contrary to popular misconception), and offers unparalleled targeting options to ensure that your ads are only seen by people who are likely to be interested in your services.



This means that, for relatively little expenditure, you can target audiences with a level of granularity that IT Numbers simply isn’t possible on some other ad platforms, providing outstanding ROI. Many hotels find that Facebook is the most effective social media advertising platform because its ads are larger (and thus, more visual), and users can interact with them in more ways. Let’s take a look at an example of a hotel ad on Facebook: Hotel marketing Facebook advertising This ad succeeds on many levels. Firstly, it uses a powerful image that appeals to its target demographic.





Since weddings are big business for many inns and guesthouses across New England, it makes sense that this establishment would choose to make this the focus of one of its ads. Secondly, the copy uses inspirational language to enrich the experience that the image has already created in the mind of prospective guests. Although we can already see how beautiful the grounds of this guesthouse are, the copy reinforces this and tantalizes us with more details – a clever way to get prospects to click through.  who are considering wedding venues – a pushier CTA would likely fail.