Better Than Universal Analytics

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State of Marketing Report 2024 For example, you can send events to both platforms using Google’s double-tagging approach. This will allow you to start building a data history in GA4 that will be ready and waiting for you whenever you are ready to switch over permanently. Download our Google Analytics guide to find out more about Google Analytics. Is It Worth Upgrading to Google Analytics 4? As far as Google Analytics 4 vs Universal Analytics goes, Universal Analytics is (and was) a terrific tool.


But GA4 promises to be even better, especially moving forward as SEO and the web at large continue to evolve and change. In other words, Google Analytics 4 is an innovative, highly functional platform worth checking out. It’s also likely to be the future gold standard for web Algeria WhatsApp Number analytics platforms, so it’s worth your time to upgrade sooner rather than later. Why Should I Move to GA4? The sheer functionality of the Google Analytics 4 vs Universal Analytics is really the best reason to switch over. Yes, that level of functionality and customizability comes with a learning curve and will take some time to get used to. But July 2023 will be here sooner than you think for those still depending on Universal Analytics.



Also, the machine learning aspect of GA4 brings so much to the table when it comes to better targeting your digital marketing efforts and predicting the future behavior of your customers (as with churn rate, conversion potential, etc.). And the platform will only grow smarter as time goes on. Is Google Analytics 4  Both platforms are incredibly efficient and helpful to those looking to make genuine successes of their websites and online businesses. However, Universal Analytics represents the past of the web analytics world, while Google Analytics 4 is the future. That said, GA4 is definitely a more customizable, functional platform than Universal Analytics.