Let’s say you want to rank

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Length of mobile meta descriptions varying from 99 to 105 Tip: Place the most important information at the beginning of your meta description. It also helps grab the attention of readers. 2. Add the Main Keyword Each meta description should include the page's primary keyword , that is, the main search query you want the page to rank for. This won't directly impact your SEO, but may encourage users to click. Indeed, Google often bolds the words that appear in the query (or synonyms).

For “best running shoes.” If the expression is not Costa Rica Phone Number List specifically mentioned in the meta description, Internet users might think that the page is not relevant. On the other hand, this SEO meta description stands out more thanks to the bold characters. It explicitly responds to the needs of Internet users. The meta description meets the user's search intent 3. Meet Search Intent To write an effective meta description, it is essential to understand the user's intention (what they want to obtain).



When someone searches for "buy an iPhone", Apple encourages users to click by talking about suitable monthly payments. Engaging meta description for iphones When someone searches for “compare iPhone,” Apple tells users they can look at different models. Meta description to compare iphones Note how Google rewrites the meta description of this iPhone 14 features page. Meta description of the iPhone 14 adapted to the internet looking for the characteristics of the device While the meta description in the source code of the page.