what you will need to ask yourself is

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These goals may involve a specific increase in sales , better positioning in sectors important to your market or the production of new services or products to capture an unexplored slice of that same niche. With your goals in place, : what leads to this specific increase in sales? What day-to-day elements contribute to achieving this particular goal? I will mention three ingredients to meet the goals in this example, namely: Attracting new potential consumers (leads) ; The engagement of these leads with the brand’s actions and content; And the conversion of these leads into actual consumers.

In summary, to transform the goal of increasing sales into a reality and bring your company closer to the objective of becoming the market leader over the next few years, three key performance indicators would be : The number of Middle East Mobile Number List   people who are attracted to your business; How much these people relate to your company ; And how many of those people decide to do business with you! That's what KPIs are: performance indicators that point to which direction your company is heading.



For a bank to gain new users, for example, it would need to do extremely high trust and brand awareness work ! One of the initial KPIs that he would use to observe the development of this goal could have more to do with the public's engagement with the content they post than with the sales themselves. But, when we talk about Marketing, we are almost always talking about selling more, right? So greater trust and recognition from the public, sooner or later, will culminate in an increase in the profitability of that bank (even if initially one thing seems far from the other).